CSR spend: 6 credible non-profit projects you can invest in


As more corporates plan their yearly roadmap for CSR and want to get more strategic with their programs to give back, the biggest question that arises is – who do you partner with? Corporates recognize that in the first few years of giving, it is strategic to partner with non-profits that have strong on-ground experience, are trustworthy and transparent, rigorous in their execution and can deliver the results on the ground within reasonable timeframes.

We wrote to these organizations asking them about ongoing projects that might be suitable for CSR partnerships and following is the list that emerged. These projects, through their unit funding structures, lend themselves to budgets of all kinds – you can invest irrespective of the budgets you may have, from 10 lakhs to over a crore.

If any of these projects are interesting to you, write to us at impact@sattva.co.in and we could help facilitate interactions with the leadership of the organization and design a program that suits your outlook and is compliant with the provisions of the law.

1. Nageshwara Charitable Trust (NCT)

Location: Nagpur
Coverage: Socio-economically backward and tribal areas in Maharashtra, Madhya Pradesh and Chhattisgarh
Leadership: The Board of trustees is led by President J.S. Sonnada and the secretary is H. M. B. Murthy.
Structure: Trust established in 1999, with its head office in Nagpur.
Focus areas: Women empowerment, Tribal population development, Livelihood, Sanitation, Farmers’ Welfare and Renewable Energy.

NCT_1

Implementation Model: Nageshwara Charitable Trust works towards rural and tribal development through the formation and leverage of community-owned and community-led structures such as women’s Self-Help Groups (SHGs), farmer clubs, village development committees, village planning committees, watershed development committees, among others.

In partnership with NABARD and other agricultural support organizations, NCT runs programs that work on substantially increasing the yields from the smallholdings of farmers in their areas of coverage. NCT works on watershed development, multi-cropping, processing of NFTPs by women SHGs, introduction of soya cultivation through model plots and other similar programs. NCT provides hands-on support to farmers in adopting low-cost technologies in their fields, usage of fertilizers, extension services through experts, dairy development and allied support areas.

Recognition: NCT has received awards from NABARD for 4 consecutive years for its contribution to SHG development. They have been accredited with CRISIL’s 5R rating.
Current Corporate funders: Care Today (India Today), HUL and Syngenta Foundation

Projects for CSR funding
There are currently two projects run by NCT which require funding

Tribal development fund project
This project is a holistic, long term livelihood project implemented in the tribal areas of Vidarbha region of Maharashtra, Madhya Pradesh and Chhattisgarh state and specifically in a cluster of 10-15 hamlets (6-7 GPs) covering about 1000-1200 beneficiaries. The project will impact 1000 tribal families with the longterm objective of bringing them above poverty line over a period of 5-7 years.

Sanitation project
NCT supports those rural households which are not eligible for Government subsidy, in constructing toilets. Location of the project is in the tribal areas of Vidarbha region of Maharashtra, Madhya Pradesh and Chhattisgarh state. The objective of this project is to reduce health issues related to open defecation especially for rural women.
Project Costing: NCT estimates the cost of building one toilet as Rs. 17000. The beneficiary family is expected to contribute Rs. 2000 and NCT looks for corporate grants for the remaining Rs. 15000 required to build the toilet. To start with NCT requires support to build 100 toilets.

2. Karuna Trust

Location: Bangalore
Coverage: Across India
Leadership: Board of trustees includes Dr. Paran Gowda who is the President, and Founder and Secretary Dr. H. Sudarshan.
Structure: Trust established in 1986.
Focus areas: Health, Education, and Livelihood.

Crowd-of-people-at-CHC

Implementation Model:  Karuna Trust brings over 30 years of pioneering work in realizing healthcare access to the poorest and most marginalized communities through a combination of strong grassroots interventions and effective advocacy. Karuna Trust has implemented a successful Public-Private-Partnership model that helps leverage the government’s significant investment in public health care infrastructure by complementing it with a socially committed, not-for-profit but professionally competent management team.

Karuna takes over and runs the operations of over 68 Primary Health Care Centers (PHCs) in 8 states – Karnataka, Andhra Pradesh, Orissa, Arunachal Pradesh, Manipur, Maharashtra, Meghalaya and Rajasthan. Through the PHCs it manages, the Trust’s 1000+ health care professionals – doctors, nurses & staff – are reaching over 1 million people.
Ways in which Karuna Trust works to strengthen the delivery of primary healthcare:

Capacity building of service providers at various levels,
Strengthening information and communication technology,
Enabling availability of all essential services under a single roof, and
Ensuring optimum efficiency and functioning of all PHCs as community hubs rather than mere healthcare providers.
Recognition: Dr. Sudarshan and Karuna Trust have won more than 30 national and international awards including the

Rajyothsava State Award, for social work – 1984. Government of Karnataka.
Right Livelihood Award (Alternate Nobel Prize) Sweden -1994 and
‘Padmashree’ award from the Government of India
Sudarshan is also the advisor to the Central Government on healthcare
Projects for CSR funding
Karuna Trust runs a Blindness Control Program at the Vivekananda Eye Hospital at Gumballi in collaboration with Vittala International Instititue of Ophthalmogy, Bangalore. Under this program, Karuna Trust has been rendering free eye care services to the people of Chamarajanagar district.

The project provides the following services:

Screening, examination, evaluation and surgery for blindness due to cataract
Routine out-patient services, emergency eye care and correction of refractive errors
Annual screening and examination for retinopathy changes for hypertensive and diabetic patients
Comprehensive Eye care through Gumballi Primary Health Center.
Suture-less IOL surgery for cataract
Through this project Karuna Trust wants to impact screening for 2 lakh people and conduct Cataract Surgery for 1000 beneficiaries.
Project Costing: Funds will support 1000 cataract surgeries, with the cost of one cataract surgery being Rs. 1000.

3. Ruchika Social Service Organization, Bhubaneswar, Odisha

Leadership: Founder: Inderjit Khurana
Structure: Charitable Trust established in 1985
Location: Bhubaneshwar, reaching out in Bhubaneshwar



Implementation Model: The organization started its endeavor on 7th April 1985 with a single ‘platform school’ for children living around Bhubaneswar Railway Station and working in the train compartments. Now it has reached out to more 20,000 directly and 50,000 indirectly with multifarious projects.

At present Ruchika operates 17 projects with the support of Govt. of Odisha, Govt. of India, support from different foundations such as the Michael and Susan Dell Foundation, the Tech Mahindra Foundation, Barnard Van Leer Foundation, Netherland, Scott Bader Middle East Ltd. UAE and more.

The organization runs platform schools, remedial education for slum children, crèches for children of working mothers in slums, education for children with disability, skill training centres for youth and nutrition and medical camps for slum children.

Ruchika works closely with the slum community as a whole, CBOs working in the communities including Women Self Help Groups, Youth Clubs, Basti Committees etc., Govt. Schools in the close proximity of the intervention area, the education department of the Odisha Government, NGOs working in various issues and placement agencies located in Bhubaneswar.

Coverage: The organization works in around 150 slums of Bhubaneswar, major railway stations of Odisha, in Boudh District and in 15 slums of Khordha. In Bhubaneswar it works in major resettlement slum colonies like Bharatpur, Jokalandi, Dumduma, Niladri Vihar etc. and other registered and unregistered slums.

Recognition: Ruchika has received a number of National and International awards for the work of the organization for the development and welfare of marginalized children. The important ones are

World Children’s Prize for Rights of the Child- 2007
World of Children Award – 2007 for service of the children
Signing World Leadership Award – 2008 for human enrichment.
Rajiv Gandhi National Award – 2005 for contribution for the work of the children.
Projects for CSR funding
Improving the lives of the marginalized children through a three-tiered integrated and composite approach of

a) Specialized remedial education
b) Community mobilization and empowerment to demand quality education and greater involvement and participation in the education system and
c) Bringing about a systemic change in the government education service system as per Right to Education Act through sensitization and both people and public centred advocacy.
Ruchika has innovated in introducing a friendship education strategy and competency- based methodology in the education program as a result of which the academic proficiency of the children has been enhanced: children are securing more than 71 % in aggregate in the core subjects (English, Math and Oriya) whereas the performance of government school children is less than 40 %.

The organization has been able to enroll 95% of the children into government schools and delimit the rate of drop out with only 5 %. This is even less in case of girls i.e. 4 %. The campaign “From Street to School” initiated by Ruchika 30 years back has become a campaign of Govt. of Odisha.

The ultimate objective of the project is to create pressure groups in the community and a movement in the slum to demand quality education for their children. In addition, the community is also empowered to gradually sustain the Remedial Education centres with the service charge paid by the parents. Secondly as soon as the system becomes conducive and accessible, the essence of RTE is realized in its true spirit.

Thirdly the innovative methods adopted by the organisation continues to speed up academic progress among the children thus the slum children achieve better result in the school education which encourage them retain in the school and motivate the parents to pay for the education of their children.
Project costing: Cost per slum on an average = 85000 per annum, Cost per Remedial Centre = 56,000/- per annum, Cost per child per annum (Direct beneficiaries) = 2830/-

4. Narayana Hrudayalaya Charitable Trust

Structure: A Trust under the Indian Public Trust Act, 80 G and 12A. Established in 2000 with its head office in Bangalore.
Focus areas: Healthcare, Education & Vocational Training
Recognition: Organization has won a number of awards for its CSR work
Current Corporate funders: Sri Ratan Tata Trust, Infosys Foundation, Reliance Foundation, HP Global and Rotary International

TO GO WITH India-health-hospital,FEATURE by Adam Plowright This picture taken on February 20, 2013 shows staff in a ward in Narayana Hrudayalaya, cardiac-care hospital in Mysore. What if hospitals were run like a mix of Wal-Mart and a low-cost airline? The result might be something like the chain of "no-frills" Narayana Hrudayalaya clinics in southern India. AFP PHOTO / Manjunath KIRAN
This picture taken on February 20, 2013 shows staff in a ward in Narayana Hrudayalaya, cardiac-care hospital in Mysore. What if hospitals were run like a mix of Wal-Mart and a low-cost airline? The result might be something like the chain of “no-frills” Narayana Hrudayalaya clinics in southern India. AFP PHOTO / Manjunath KIRAN

Implementation model: Narayana Hrudayalaya Charitable Trust is an extension of the pioneering work done by Narayana Health in bringing high quality healthcare at affordable costs to the general public. Narayana Health Trust focuses on providing affordable and quality healthcare to the poor through its telemedicine projects, e-Health centres and mobile medical clinics. The Trust is also focused on providing education to the rural poor to join the medical profession.

Projects for CSR funding
Give4Life – Every Giver Counts (A poor patient support program for high cost treatments).

Give4Life initiative has been set up with the aim to decrease the burden of catastrophic health expenditure on economically disadvantaged patients and thereby preventing them from being pushed into poverty. It is an ongoing program that has been designed to fund the medical treatment of the poor and needy patients who cannot afford to pay for it but require the treatment to save their lives.
It is currently running in J&K, Rajasthan, Gujarat, Telangana, Assam, Karnataka, Chattishgarh and west Bengal. Till March 2015 more than 3500 patients have benefitted from this poor patient support program.
Project Costing:  Estimated at 2 crores

National Community Cancer Care Program
Cancer consumes 700,000 Indian lives each year and the cost of Cancer treatment consumes their livelihoods.

1 in every 500 Indians is affected by Cancer.
We have 2.5 Million Cancer Patients in India (2013).
0.7 Million new patients are added each year.
The urgency of addressing the rapidly growing cancer crisis in India cannot be overstated and a major step forward would involve immediate action to introduce affordable cancer treatment options and to improve the quality for cancer treatment for the masses. The purpose of the project is to improve cancer survival rates; reduce cancer mortality in our country by early detection and access to high quality care at an affordable cost. The Project covers the towns of Guwahati & Shimoga
Project Costing: The estimated cost of the project is 25 crores.

5. Swami Vivekananda Youth Movement

Leadership: A 7-member Governing Body of SVYM is elected annually from among the General Body of members. Dr. R. Balasubramaniam is the Founder and President and Dr. (Flt Lt) M.A.Balasubramanya Secretary & Chief Executive Officer
Location: Mysore, Saragur in HD Kote
Structure: A not-for-profit organisation under the Karnataka Societies Registration Act,
Coverage: SVYM works in several districts of Karnataka.
Focus areas: Tribal and Rural Health, Ayurveda, reproductive and child health, hygiene and sanitation, care and control of HIV/AIDS, Tuberculosis and Disability
Recognition: Best NGO 2014-15 by The Resource Alliance among many other awards and recognitions
Current Corporate funders: NRTT, MSDF, Aditya Birla Retail



Implementation Model: Started by young medical students led by R.Balasubramaniam at the Mysore Medical College (in Karnataka State, India) in 1984, SVYM’s initial intention was to provide rational, ethical and cost-effective medical care to the needy. They set up a clinic at a tribal hamlet named Brahmagiri, at a distance of about 80 km from Mysore city, with a little help from the Mysore District Administration and opened an informal school for the tribal kids in a cow-shed in Brahmagiri. Socio economic empowerment activities were added to health and education. Today, SVYM is transforming the lives of the tribal communities in HD Kote in a holistic way, from health to livelihoods and quality education. Their reach spreads across 40,000 schools in Bangalore through the Prema Vidya program today besides their interventions in Mysore and the villages of HD Kote.

Projects for CSR funding
Sustainable Transformative Framework for quality at schools through technology integrated and learning center models. The project is being carried out at Tumkur, Raichur, Hassan, Mysore and Dharwad and will benefit 11500 students and 270 teachers. The project is expected to support education enhancement, continuity and employability
Project costing: Estimated project cost is 3.65 crores in 3 years

Strengthening secondary school performance and science scholar program
Project areas are Bangalore, Mysore and Tumkur and will benefit 9600 students and 285 teachers. The project is expected to bring at least 10% increase in distinction students for consecutive 3 years, facilitate graduation of 80% of the slow learners, and that 70% of students continue professional courses.
Project costing: The estimated project cost is 3.26 crores in 3 years

6. Bodh Shiksha Samiti

Bodh_school

Leadership: Bodh is headed by Mr. Yogendra, one of its founding members, and has a 9-member governing body
Location: Jaipur, Rajasthan
Structure: A not-for-profit organisation
Coverage: Bodhshalas and Government schools in Jaipur and Alwar districts of Rajasthan
Focus areas: Education
Recognition:

Rajasthan Govt. adopted the pedagogy and assessment system developed by BODH for elementary schools across Rajasthan
Bodh is recognized as a partner organization to govt.of Rajasthan as the key resource organization for the development of Early childhood education curriculum, syllabus and activity books
Bodh’s director Mr. Yogendra Bhusan chaired the Committee that drafted the state RTE rules
Bodh’s pre-school model recommended as the best pre-school model in the UN study of pre-schools across India
Current Corporate funders: MSDF, Aga Khan Foundation, ITC

Implementation Model:  Bodh Shiksha Samiti evolved from experiences of collective action that helped establish a community school or bodhshala in Jaipur (Rajasthan, India), as a result of a unique partnership between the Gokulpuri urban slum community and a group of likeminded men and women. Today, Bodh is recognised as a pioneer in the field of education for the urban deprived with growing expertise in the rural domain as well. It also is a resource agency providing training and other support focusing on aspects such as child centred pedagogy, community involvement in education etc. Its key strength lies in its emphasis on learning from varied community settings and classrooms. This process of learning is aided by its network of bodhshalas (urban and rural), the innovative Manas Ganga Schools (Senior Secondary Residential Girls School, Pre and Primary School) and the work with the government schools.

Project for CSR funding
7 urban Bodh Shalas that are giving pedagogical insights to the model are running out of funds. These schools are located in communities that have different cultural backgrounds and therefore the learning that is coming from these schools are very critical to continuously add value to the pedagogy and assessments that Bodh developed and disseminated.
Project costing: Annual budget for all 7 schools is INR 1 crore.

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